Teatro Alameda - Falfurrias, Texas
The Alameda Theater located on West Rice St. in Falfurrias
was said to have been built by T. J. "Stout" Jackson,
a strongman and music promoter from Robstown, Texas. From records
that I found I believe someone else built it.
Jackson did have a carpa or large tent in Falfurrias during the
1940s where he presented Mexican movies and his variety shows
of local entertainers as well as Mexican movie stars. The first
carpa he had was behind the present location of the McIntyre
Lumber Co. It was later moved to the area where the present Falfurrias
State Bank is located.
On March 22, 1950 Jacksons wife, Beatrice, bought lots
7-8 in block 4 including the Alameda Theater Building with all
equipment from Bessie Lee Taulbee. Mrs. Taulbee had acquired
the lots from Falfurrias Machine Shop around 1947-48. On May
12, 1948 the Taulbees sold the same lots to F. W. Willett of
Nueces county for $10,000.00. The 1st National Bank of Itasca,
TX. financed the note for Mr. Willett as he was having to make
monthly payments of $208.33 for four years.
In 1948 when the Falfurrias Machine Shop sold to Mrs. Taulbee
the tax base was valued at $1,500.00. When the Taulbees sold
to Mr. Willett the following year, 1949, the tax base was valued
at $10,630.00 leading me to believe that the Alameda was built
around 1948 by the Taulbees. Mr. Willett must have defaulted
on the note and the Taulbees picked it up as they later sold
to Beatrice Jackson in 1950.
The Alameda was an important theater as this was the gathering
place for the Mexican-American population of the area to gather
and be entertained. Well-known Mexican movie stars such as Cantinflas
and Pedro Armendariz performed there. Homero Canales of Premont
recalls as a young boy living in Falfurrias, that an automobile
with the actress Maria Antonieta Pons stopped at a gas station
where he was at to ask directions to the Alameda. Canales
mother, Apolonia Peña Canales, worked at the Alameda part
time as a ticket seller, concession vendor, and helping out as
Canales also recalled watching movies with Rodolfo Acosta where
the name of the ranch in the movie was named, Rancho Falfurrias
and the well known actor Germán "Tin Tan" Valdés
was also in a movie where he was known as El Campeón de
Falfurrias. No doubt they recalled the unique name of Falfurrias.
Sadly the Alameda will be demolished in the near future but the
memories of the good times will live on with the people of the
Note: The Heritage Museum has
been given permission to save the beautiful tile work for future
generations to view.